Why Simple Is Smart

Run an article through the four-part musicality test. It’s no guarantee of clarity, but clear and intriguing writing tends to do well on all measures.

• Writing rhythm —do the sentences vary? Color code them: 1-3 words yellow, 4-8 red, 9-13 green, 13+ blue.


• Article form —does the structure vary in a subtle, pleasant way?


• Argument harmony —is it easil

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Articulating ideas as simply as possible is attractive, not least because getting people to agree with us is attractive. But we have a tendency to overrate ideas that can be shared easily, with the most apparent advantages. By constant simplifying, we may be lulled into abridging our own ideas a little too much, and sooner or later our audience—or ... See more

I want to do is write serious, complicated, difficult things in a very easy style that is fluid and comfortable to read.