added by Mila Superstar and · updated 1y ago
Why Retention Is The Silent Killer
- - It isn’t just about retaining more users, it impacts every facet of your growth model and has multiple layers of impact on the health of any business. In fact, retention is one of the key factors that determines the long term success of any startup. Retention will make or break your company.
from The One Growth Metric that Moves Acquisition, Monetization, and Virality by Brian Balfour
Jordan Bester added
- If you take nothing else away from this post, it should be that retention matters. A lot. No other metric is as singularly telling of whether your business will thrive or die. And so, the better you understand what good retention looks like for your business, the better shot you have at the former. We hope this research proves useful to you whether... See more
from What is good retention by Lenny Rachitsky
sari added
- 1. Retention drives acquisition: As you retain more users, those additional users take more of the key actions that accelerate acquisition, either through sharing, inviting, word-of-mouth, or creating content.
from The One Growth Metric that Moves Acquisition, Monetization, and Virality by Brian Balfour
Jordan Bester added