Why Product Thinking is the next big thing in UX Design
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Why Product Thinking is the next big thing in UX Design
In digital design, products are pieces of software that usually get iterated upon over time.
Systems people want to do system things. Product people want to create things. This is the way.
Being a good designer is more a way of thinking than a way of drawing. It’s not just about making things pretty—it’s about making them work better.
In Lean UX: Applying Lean Principles to Improve User Experience, Jeff Gothelf and Josh Seiden state, “Design thinking takes a solution-focused approach to problem solving, working collaboratively to iterate an endless, shifting path toward perfection. It works towards product goals via specific ideation, prototyping, implementation, and learning st
... See moreWe need design—not just as a service to make our product beautiful—but to discover the right product.