
Why PMF Alone Won’t Make You a Breakout Success

Phase II – marketing something people want Phase III – scaling your business
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers

When most folks think about achieving product-market fit, they usually focus just on the product they’re building. One of my favorite insights from our essay on PMF is explaining that there are actually four key levers to get there. https://t.co/4oZJHhpw9X