So deeply ingrained do they become in our psyche that even when we are presented with information that directly contradicts our paradigm, we ignore or explain away that data, allowing an unhealthy paradigm to diminish our dream.

Misbelief is a distorted lens through which people begin to view the world, reason about the world, and then describe the world to others. Misbelief is also a process—a kind of funnel that pulls people deeper and deeper. My goal in this book is to highlight how anyone, given the right circumstances, can find themselves pulled down the funnel of mis