Why nobody cares about your announcement (and what to do instead)
We’ve entered an era where being good, successful, or even the best isn’t enough.
You need to be interesting.
And interesting isn’t found. It’s made.
You need to be interesting.
And interesting isn’t found. It’s made.
Justin Oberman • Why nobody cares about your announcement (and what to do instead)
What can we add to this moment?
∙What action would make this memorable?
∙What would make ME stop scrolling if I saw this story?
∙What would make someone text this link to a friend?
∙What action would make this memorable?
∙What would make ME stop scrolling if I saw this story?
∙What would make someone text this link to a friend?
Justin Oberman • Why nobody cares about your announcement (and what to do instead)
The story isn’t what happened. The story is what you MAKE happen.
Justin Oberman • Why nobody cares about your announcement (and what to do instead)
Don’t find news. Create it.