Why Nachos Aren't on the Menu
When you know where you came from and where you’re going, decisions become easier. You know which clients are a good fit and which ones are not. You have a way to filter options and make decisions that will get you to where you want to go without compromising on your values.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
The sunk costs of existing infrastructure can greatly narrow the cone of possibility, but it may also narrow the cone of opportunity, especially when customers are ready to change shells before a business is.
Simon Steinhardt • Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
