Why motion is the future of brand identity, and how to do it right

As I grow as a designer, I’m realizing more opportunities to apply tailored motion to typography. In these cases, I’ve taken the motion behavior from larger systems and thought of how the type could mimic it. Some were just sketches, some actually survived, but all were loved (by me at least) They’re all made in After Effects for the second which was in @cavalry.app. The last slide shows that they’re all still editable :) [motion design, after effects, cavalry app, kinetic type, typography, graphic design, animation, does anyone use these tags]