Saved by Briggs Uhler
Why motion is the future of brand identity, and how to do it right
Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.
Poppy Thaxter • “The best results arrive from solid and trustful relationships.” Atelier ...
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
As images of any kind become easier to generate, the designers who stand out are those who can create a sense of cohesiveness and emotion.
An Inside Look at Every’s Design Philosophy
Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
amazon.com
Great design will take you far, great communication will take you even further: influence people and move things forward.
Andrea Pacheco • What I Learned as a Product Designer at Apple
