Why motion is the future of brand identity, and how to do it...

Why motion is the future of brand identity, and how to do it right

Andrew Vucko creativeboom.com

Saved by Briggs Uhler and

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It’s crazy to me how a simple animation can bring a brand to life and make it feel 10× more trustworthy and lovable, and yet so few companies actually capitalize on it... Motion = credibility + personality. https://t.co/BRKST2c7rW

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