Why more brands need to start 'after parties' 🪩
Culture-first is not the same as social-first.Perfect example? Gap’s campaigns with Tyla and Troye Sivan which came up in recent conversation. The person I was talking with said these campaigns had social-first content. Even as a die-hard Gap fan, I disagreed. 😅 While both performed well on social, I consider them culture-first which I'm defining ... See more
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The Next Great Consumer Companies Won’t Be Exclusive Clubs. They Will Be Inclusive Cults.
Laura Chaumedium.com
asked, “In a world of increasing information density, how is it possible for a company to stand out?” His answer was simple and profound: “Be more human.”
Mark W. Schaefer • Tao of Twitter
The smartest brands already know this. They don’t market to you, they talk with you. They don’t chase culture but build it at their own speed. They don’t need to explain their moodboards, because their work says it better than the BTS inspiration ever could.
Haven't We Seen This All Before?
Investing in Third & Fourth Spaces Will Strengthen Your Product Strategy
The Growth Signalopen.substack.com