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Why media formats (like Snapchat Stories and TikTok music videos) become hits?
Abundance of content created fierce competition. Competition bred audience impatience. Impatience rewarded whoever could hook viewers fastest. And hooking audiences consistently for extended periods requires exceptional storytelling talent - which is rare.
The result? Short-form content dominates because most creators can only hold attention for bri... See more
The result? Short-form content dominates because most creators can only hold attention for bri... See more
Jon • Are Attention Spans Actually Shrinking? (Pt 1)
THE WAY WE CONSUME INFORMATION IS CHANGING
Unlike cable TV, platforms like YouTube, TikTok, Meta, and X offer real-time content and diverse formats. Some key shifts:
1. Sports events moving to streaming platforms
Traditional broadcast isn’t the default anymore. Platforms like Netflix, Prime Video, and Apple TV+ are acquiring live sports rights, giving
... See more