Why media companies should be direct to consumer

But many media publishers fall into a common trap. They discover a new audience source. They learn how to exploit it better than others. They then become addicted to the distribution. They assume the easy traffic will always be there.

It doesn't matter what trend you chase, growth hack you engineer, or platform you build on. Digital media companies can only win if they own the customer relationship and monetization on their own platform. They must be direct-to-consumer first companies.