James Clear, the author of “Atomic Habits,” one of the best-selling self-help books of the past few years, is a perfect example. On his website he has a $299 video course called “The Habits Academy,” which is him, sitting in front of his bookshelf, essentially walking listeners through the same information that’s already in his book—just in video f

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What’s currently missing in the creator economy is often a close consideration of genre, and the implicit value propositions that users derive from it. In the traditional media world, you can look at a movie trailer for a comedy and easily understand the value proposition is that you’re going to have fun and laugh. You can walk into the business se... See more

Massively available video recordings of practitioners in action change this entirely. Through these videos, learners can now partially replicate the master-apprentice relationship, opening up skill domains and economic niches that were previously cordoned off by personal access. These new points of access range from the specialized trades, where el... See more