Why MasterClass Isn’t Really About Mastery

But the Calm meditation app was supposed to pass $100 million in revenue last year. I’m intrigued by Knowable, a sort of audio MasterClass. The co-hosts of the Chapo Trap House podcast currently generate around $166,000 in revenue per month from their Patreon. And just today, Stratechery founder and analyst Ben Thompson launched a new podcast produ... See more

Amid this excess of free content and accessibly priced online learning channels, it’s become nearly impossible for instructors to break out — let alone make a living — off their expertise, as they’ve been told they can. For many creators, the implications are discouraging: content generation is a losing battle. Traditional social platforms silo off... See more

Additionally, I’m sure MasterClass makes it super simple for creators to record and produce their classes. It’s a win for everyone: experts get more reach and a bit of money, customers get advice from the best, and MasterClass earns revenue for making it all come together.