Saved by Lillian Sheng and
Why MasterClass Isn’t Really About Mastery
Masterclass is valued at more than $800 million.
It's well known for attracting teaching talent like: Shonda Rhimes, Spike Lee, Aaron Sorkin, Stephen Curry, Simone Biles & more.
But what also should be applauded is the masterclass they're putting on re: content & SEO. [THREAD]
The state of online learning:
1) YouTube will eat the low-end of the market.
2) People will pay 5-15x more for live courses.
3) The three biggest competitive advantages are the personality of a creator, the warmth of the community, and the quality of the student experience.