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Masterclass is valued at more than $800 million. It's well known for attracting teaching talent like: Shonda Rhimes, Spike Lee, Aaron Sorkin, Stephen Curry, Simone Biles & more. But what also should be applauded is the masterclass they're putting on re: content & SEO. [THREAD]

And while it’s tempting to dismiss it as a shallow trick to boost engagement, I’ve come to view it slightly more charitably. Cultivating the parasocial by attaching one’s face or voice to the content itself is a powerful way to make people care more about something—effective marketing if not a source of underlying quality. As AI normalizes the idea... See more

Hollis Robbins: Most people focus on the vast reserves of content now available online, but few people ask: “Is this a good teacher?”

I suspect that writers who heavily use AI (or, indeed are AI) will never not be seen, by most people, as low status. Artists tend to shrink from the concept of the ‘brand’, but a writer’s name is their brand, and it will be of enormous value to them in our new age. The authentic human author will be seen almost as a luxury good. People want to be s... See more