Why Louis Vuitton is struggling but Hermès is not
economist.com
Why Louis Vuitton is struggling but Hermès is not
Odds of success are stacked toward brands with hybrid business models. These hybrid models mix luxury strategy (investing in desirability, scarcity, status-signaling) and fast retail (trend, availability, price) in a way that capitalizes on the strengths of both.
Ana Andjelic • Brand Starter Kit
Will the industry bounce back? Or will it return as something noticeably different?
Katie Jones • Charting the Rise and Fall of the Global Luxury Goods Market
Today, material goods are plentiful but their ability to reveal or enable social mobility is increasingly limited. There is no longer a dominant leisure class; in its place the aspirational class is rewriting the patterns of consumption while simultaneously disengaging in conventional material conspicuous consumption.