
Why Less Is More When Pitching Yourself


During Q&A at a conference I spoke at a few years back, someone asked me “What’s your take on the true value of a university education?” I shared my general opinion (summary: great socially, but not realistic enough academically) and ended with a description of a course I’d like to see taught in college. In fact, I’d like to teach it.
It would be a ... See more
It would be a ... See more
I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
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Writing is an efficiency game. Whoever says the most stuff in the fewest words wins.
Make your writing concise. Concise does not mean short. It means a high density of value to words.
Everyone should write. Why? Because everyone is full of ideas they’re not aware of. This means they’re also unaware of the value of their ideas, and this value can o... See more
Writing is an efficiency game. Whoever says the most stuff in the fewest words wins.
Make your writing concise. Concise does not mean short. It means a high density of value to words.
Everyone should write. Why? Because everyone is full of ideas they’re not aware of. This means they’re also unaware of the value of their ideas, and this value can o... See more
