The best approach to take in our overcommunicated society is the oversimplified message. In communication, as in architecture, less is more. You have to sharpen your message to cut into the mind. You have to jettison the ambiguities, simplify the message, and then simplify it some more if you want to make a long-lasting impression.

Since AI and other technological advancements have made it easier and faster than ever to launch new products, your customers are now faced with an overwhelming array of alternatives . Every market is saturated with similar-looking tools, each promising comparable benefits. So many companies are competing for your potential customers’ attention and