People were losing excitement about the internet, starting to articulate a set of new truisms. Facebook had become tedious, trivial, exhausting. Instagram seemed better, but would soon reveal its underlying function as a three-ring circus of happiness and popularity and success. Twitter, for all its discursive promise, was where everyone tweeted

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When I say “I don’t know where everyone went,” I know everyone’s out there surfing the web , of course, but it feels like it’s a different place now. When the algorithms are determining everything we should be seeing, it’s a much less personal internet. The “For You” pages of the world are right, I am interested in that content, but I’m not seeing... See more

Social media’s combination of global reach,

performance metrics, platform design, content

format, and algorithmic interference have changed

how creators make for others, and how others

perceive and interact with creators' work.

The results are an eternal presence, persistent

feedback, an unrealistic expectation of virality,

harmful social comparison,

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