Why Is Quality So Rare?

This is what craft is about — the deliberate attention put into making something excellent, not because someone is checking, but because it matters to the maker.

Craft happens in cycles⁠

Before machines, everything was made by hand. A tool, a chair, a door. They reflected the skill and care that was put into them. Some things were rough. But when someone puts their full attention into the work, the result could be truly great.

This is what craft is about — the deliberate attention put into making something e... See more