
Saved by Keely Adler
Why Is It So Hard to Predict the Future?

Saved by Keely Adler
“I’m unsure about the answer to this problem, but I can solve it by gathering more data. Once I gather more data related to the problem, I will be able to devise a solution.”
Since all methods of predicting the future are flawed, Scenario Planning is a model for considering multiple realistic potential futures and assessing the risks and opportunities of each scenario. This can lead to better positioning today for an uncertain future.
Traditional strategy was built on a seductively simple premise: if you can predict the future, you can control the outcome. Find the insight, build the plan, execute.
Linear inputs, linear results. Certainty as a deliverable.
But the world no longer fits that model - if it ever did.