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Why influencers are replacing fans with cults
ubiquitous connectivity and our media environments naturally lend themselves toward an influencer-and-fandom dynamic. If the system is built to inspire more and more layers of commentary, then that system will privilege and reward people who feed it.
The Atlantic • How The Internet Is Like A Dying Star
Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even Cameo... See more
Eileen Isagon Skyers • Dirt: Are we post-platform?
