Why Infinite Scroll Wins and Your dApp Doesn’t
Variable rewards are one of the most powerful tools companies implement to hook users;
Nir Eyal • Hooked: How to Build Habit-Forming Products
Web interfaces deliberately emulate slot machines. The pacing, the colors, the hypnotic repetitions, and the like.
Ted Gioia • How We Lost the Flow - By Ted Gioia - The Honest Broker How We Lost the Flow
‘variable rewards’: when you can’t predict whether or not refreshing the screen will bring new posts to read, the uncertainty makes you more likely to keep trying, again and again and again, just as you would on a slot machine.
Oliver Burkeman • Four Thousand Weeks
The average person checks their phone 150 times a day. Why do we do this? Are we making 150 conscious choices? If you want to maximize addictiveness, all tech designers need to do is link a user’s action (like pulling a lever) with a variable reward. You pull a lever and immediately receive either an enticing reward (a match, a prize!) or nothing. ... See more
Tristan Harris • How Technology is Hijacking Your Mind—from a Former Insider
Review the steps your customer takes to use your product or service habitually. What outcome (reward) alleviates the user’s pain? Is the reward fulfilling, yet leaves the user wanting more? Brainstorm three ways your product might heighten users’ search for variable rewards using: rewards of the tribe—gratification from others. rewards of the hunt—
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