Why I Avoided AI—And How I Finally Embraced It

People tend to overcomplicate AI, which feels right. The tech behind AI is new and complex—shouldn’t it be hard to use? Even the common term for working with AI, prompt engineering, gives the impression of hard-won technical expertise.

Here's the truth: expert AI users don't have a mysterious technical skillset you're missing. They've just developed... See more

Using AI as a co-intelligence, as I did while writing, is where AI is the most valuable. Figure out a way to do this yourself if you can. As a starting point, follow the first principle (invite AI to everything) until you start to learn the shape of the Jagged Frontier in your work. This will let you know what the AI can do and what it can’t. Then

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There's this idea floating around that using AI means you're somehow cheating the creative process or making it too easy.

But that's NOT how I use AI at all.

When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas, asking for rephrasing, exploring different angles.

This is VERY different to... See more