Why Everything Is Becoming a Game

Companies that exploit our gameplaying compulsion will have an edge over those who don’t, so every company that wishes to compete must gamify in ever more addictive ways, even though in the long term this harms everyone. As such, gamification is not just a fad; it’s the fate of a digital capitalist society. Anything that can be turned into a game s

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“The gamification we encounter most often and most conspicuously in our lives doesn’t deliver the fulfilment or progress it promises. Instead, it maintains stasis. It keeps workers in line, funnelling profits to those who already have capital. It encourages us to study or train or play for goals that aren’t truly our own. And it reinforces the idea

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