Why Editorial Brands Will Dominate Retail’s ‘Long Tale’
businessoffashion.com
Why Editorial Brands Will Dominate Retail’s ‘Long Tale’
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media
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