even those who have a clear understanding of what it means to succeed in their knowledge work job can still be lured away from depth. All it takes is an ideology seductive enough to convince you to discard common sense.

The most fearsome possibility raised by Asch’s experiments on conformity is the specter of everyone agreeing with the group, swayed by the confident voices of others, careful not to let their own doubts show—not realizing that others are suppressing similar worries. This is known as “pluralistic ignorance.”