👋 🏘️ Why don’t we know our neighbors?
In real community, members help one another become who they want to be. This can include sharing information, skills, hard-won lessons, and, very often, attentive friendship. When a brand can offer this to members (customers, users, staff, colleagues, volunteers), then something much richer and more rewarding can develop.
Charles Vogl • Building Brand Communities: How Organizations Succeed by Creating Belonging
A Community or a Club?
eliseloehnen.substack.com
“Community offers the promise of belonging and calls for us to acknowledge our interdependence. To belong is to act as an investor, owner, and creator of this place. To be welcome, even if we are strangers. As if we came to the right place and are affirmed for that choice.”
“People will be accountable and committed to what they have a hand in creati
- 1) plausible deniability: if you say we're here to make friends, friendship doesn't happen. if you say we're here to research or talk about niche topic x and y, friendships always form. same applies to dating.
- 2) communities are built from strong 1-1 relationships. as an e
40 pieces of "advice"
The best communities have clear intentions: A writing group? An artists' collective? An exercise club? Those are all communities with very clear intentions: we are here to do/because of X . Organizing becomes more natural when everyone has the same general goals. Communities may occur organically, but once you organize them around an intention, you... See more