
Why Does Everyone Have a Substack?


Do I actually want to build a network of NYC writers and publishers and have printed essay books and be in the New Yorker to convince people I’m making a career out of a trade that is usually fruitless, or is this all just old-world vanity? Why not just exist on Substack and be fine with that?
All of this brings us to the only way Substack can become a high-growth platform with network effects that attracts and retains all types of authors: it needs a way to cross-promote readers from one author to the other, while maintaining the authors’ independence, so that authors need to come to grow their audience.
Tomas Pueyo • The Future of Substack
What is the goal? To get subscribers? If we have a lot of subscribers, does that mean people are reading? So is that the goal, to have people read our work? And then what? I mean that sincerely. Then what? To change hearts and minds? To start conversations? To make yourself known? Why to strangers? Why not to your family or friends or people in you... See more
Cydney Hayes • The elite capture of Substack
Many (if not most) successful Substacks are built on the back of pithy tweets. Substack offers minimal to no demand aggregation so creators with large Twitter followings funnel their followers to their email newsletter. Similarly, TikTok stars also point their viewers to their Youtube page because Youtube offers more robust monetization options.
Evan Armstrong • Top 12 Creator Platforms—Ranked
