Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.

designers tend to unconsciously default to imagined users whose experiences are similar to their own.35 This means that users are

their user stories, preferred platforms, aesthetics, language, and so on are not taken into consideration.

In the same market with equal marketing, the product with the better design aesthetic wins. Sure, a few people will dig deep enough to find that the “ugly” product has better or more functionality, but the product that wins is the one that has the best looking website and user interface.