Today, I can barely tell anyone apart. Many of the Substacks I follow use these big, figurative words that don’t really make sense in an attempt to go viral, which on this platform means getting subscribers and notes and comments. It’s like there’s this internet language that “works” for engagement (literal language, but also sense of style, and a... See more

The anthropologist David Graeber called these "bullshit jobs", roles that even the people doing them suspect are pointless. But I think it's evolved beyond that. We've built entire ecosystems of mutual nonsense.