Saved by Tom Critchlow and
Why do big businesses seemingly suck at innovation?
Unfortunately, most businesses work on innovation in entirely wrongheaded ways. In general, they focus exclusively on innovating their product offerings. Instead of designing new ways to work that lead naturally to great products, they seek out how-to templates offered by so-called experts.
Carol Sanford • The Regenerative Business
Path dependency is alive and well throughout businesses as mediocre, middle-of-the-road thinking doesn’t rock the boat, whether you are in product development or marketing. But, from what we see, this type of behaviour also doesn’t reap any great rewards. This is why Challenger brands question incumbency at every level of their organisation in orde
... See moreeatbigfish. • The Cost of Mediocrity
What often causes this lagging behind are two principles of good management taught in business schools: that you should always listen to and respond to the needs of your best customers, and that you should focus investments on those innovations that promise the highest returns. But these two principles, in practice, actually sow the seeds of every
... See moreClayton M. Christensen • The Innovator's Dilemma
Changing the product domain made it easier to navigate. You can have two product development processes: Ask customers what problems they have and build for them. Or you don't ask customers anything and rely on internal product leaders' taste and judgment. Customer obsession and taste are parallel paths to product success. Some domains, like Lean St... See more