Just a moment...
Additionally, I’d also posit it’s no longer direct-to-consumer, but direct-to-community.
Aubrie Pagano • To Invest or Not to Invest: The VC Question about Digital Brands
Over the past two decades, top internet distribution waves included SEO & SEM arbitrage, email “spam,” and the Facebook newsfeed, among others. With each new wave, savvy internet upstarts leverage these platforms, channels, and communities as strategic ways to grow explosively.
Talia Goldberg • Distribution and conversion models for consumer startups
A move to commerce-based business models is being further fueled by the increasingly transparent shortcomings of ad-supported models, where the users themselves are the products being sold. Some tech companies have exploited this model in a way that the consumer doesn’t appreciate—not to mention, allowing ads to disrupt the user experience in the p... See more
Kirsten Green • The next revolution in commerce will be driven by the seller
