Many of us, including Apple, continue to have the dream of “the automated factory.” However, even after spending millions of dollars on automating its production, Apple has always reverted back to use humans instead of robots.

Techno-Industrials are addressing larger markets than most software companies can.

They use whichever tools they need to provide better solutions to key bottlenecks with better unit economics than incumbents.

They are more capital efficient than most investors expect.

And they have to be more strategically sound than the average software company.

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