Why Creators Should Choose Protocols Over Subscriptions

Token-backed communities align incentives so much better than any other medium or monetization I’ve seen.

Platforms like Substack have enabled the best journalists to leave their job, but it’s also put writers on a hamster wheel with a weekly publishing cadence, where they may be making less than they thought.

Making a full-time income as a solo creator in the current Web2 landscape is tough.

What solves for churn is enabling your readers to benefit financially as the collective grows.

The ultimate monetization is tokenization - replacing credit card-based subscriptions in Stripe with NFTs and social tokens.

Creator collectives share the burden of publishing and backend duties (accounting, admin, customer support), but do not solve for churn.