Why Creatives Will Win by Thinking Small
substack.com
Why Creatives Will Win by Thinking Small
Society has ingrained in us a very particular idea of what success in business looks like. You work as many hours as possible, and when your business starts to do well, you scale everything up in every direction. To this day, this strategy is considered what it takes to be a success in business—solving problems by adding “more” to the solution. Any
... See moreSpecific is a kind of bravery Specific means accountable. It worked or it didn’t. It matched or it didn’t. It spread or it didn’t. Are you hiding behind everyone or anyone? You’ll never be able to serve everyone, which is comforting, since you’re less likely to be disappointed when it doesn’t happen. But what if you committed to the smallest viable
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