Why Creatives Will Win by Thinking Small

The Revolution Will Not Be Centralised

For as long as I can remember I have always wanted to be a writer. I spent my teens and twenties entirely offline, working day jobs, living life, work on my writing skills in the hours I could snatch away.

I honed my skills in true autodidact style.

But words without eyes to read them are pointless. So I chose t... See more

Success looks like a thriving middle-class of creators, not just the most popular 1%, plus the production and growth teams surrounding them building sustainable careers by delighting a niche audience.