Why Creatives Will Win by Thinking Small

The world is amidst a monumental power shift from Institutions to Individuals — the days when an institution could dictate what you create, when you create it, and how much your creation is worth are over.

Gina told me she was excited to see evidence of a shift in how creators build businesses they have more control over. These are “independent” creators—folks building their own platforms and communities. According to Gina, the research shows that there are 4 characteristics of this new way forward:1) Independent creators own their data rather than r... See more

But the opposite is also happening; entrepreneurial minds who have built businesses at established companies or on their own are also choosing a path to become creators themselves.

When technical execution becomes trivially easy, when anyone can spin up a startup, design a fashion line, or produce a film, the scarce resource becomes knowing what's worth doing in the first place. And what’s worth doing is typically deeply subjective.