• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

... See more

Here is something I strongly believe: These are the kinds of people that are not only going to thrive on unconventional paths but in the broader working ecosystem. The world of work is increasingly being driven by creativity, art, and storytelling.