Why Creatives Will Win by Thinking Small

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

So whether you are creating value by building a sense of freedom, learning how to do more with less, or creating more income, the mind-set is the same: Think like an owner.