Why creatives hate brainstorming. Or is it just me?
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Why creatives hate brainstorming. Or is it just me?
It is typical that in creative environments spontaneous idea generation gets in the way of following through on any particular idea. The wise creative leader understands that idea generation is a wild animal that requires a stolid trainer to tame excitement with a healthy dose of skepticism. You need to say “no” more than you say “yes,” and you nee
... See moreScott Belsky • Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Great creative minds] think like artists but work like accountants.”
Cal Newport • Deep Work: Rules for Focused Success in a Distracted World
Essentially, brainstorming is mind-sweeping on a particular theme, grabbing everything that you notice has your attention when you focus your thinking in that particular area. You need to plan a wedding, so you start by just jotting thoughts as they pop into your head. You need to create an agenda for the staff meeting, so you start picking off top
... See moreDavid Allen • Making It All Work
Productivity tools shape our thinking in ways that favor standardization, efficiency, and predictability. They demand structure before inspiration has a chance to strike. They ask for timelines when the problem itself is still hazy. But creativity is not linear. Often, it involves struggling down several blind alleys before finding the right path.
Sari Azout • The End of Productivity
Brainstorming opens up the flow of ideas and hunches in a more generative fashion than is customary in a regimented workplace meeting.
Steven Johnson • Where Good Ideas Come From
Brainstorming should start with a question and the goal of capturing