Why creatives hate brainstorming. Or is it just me?
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Why creatives hate brainstorming. Or is it just me?
However, as anyone who’s ever sat through an endless—and unproductive—brainstorming session knows, brainstorms can be a huge waste of time. That’s because spending days with a group of unprepared people will get you nowhere. Sure, we’ll have a wall full of sticky notes because “every idea is a good idea,” but we’re not going to have any real soluti
... See moreIrene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
Somewhere along the way, we decided creativity should be efficient.
We gave it a workflow. A checklist. A deadline.
And that’s when it started to die.
The problem is not process. It is how we use it. We turned creativity into something that fits cleanly inside project
Sometimes the process of thinking looks like needless chaos from the outside
But thats what creatives should be doing.
Banging on random objects just to see what it might shake out.
Creatives need to make a mess in order to arrive at clarity.
Yet a number of recent studies have suggested that brainstorming is less effective than its practitioners would like. One trouble with brainstorming is that it is finite in both time and space: a group gathers for an hour in a room, or for a daylong corporate retreat, they toss out a bunch of crazy ideas, and then the meeting disperses.
Steven Johnson • Where Good Ideas Come From
While you may enjoy generating brilliant ideas and imagining new possibilities, you must approach every occasion of creativity with a dose of skepticism and a bias toward action. Brainstorming should start with a question and the goal of capturing something specific, relevant, and actionable. You should depart such sessions with more conviction tha
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