Why Content Is King

the new stack is:

platform > creator > audience > company > capital

this is why even a billionaire can struggle to do what a well placed creator can. money moves markets. creators move minds. & when you can influence the perception layer, you’re upstream of everything else.

the aggregation of attention has created an in... See more

The media business has traditionally been built around content. There have been hints of culture driven commerce throughout the years in the NYT blue bag, the New Yorker tote bag, but most of these attempts teetered on the edge of membership and nowhere near the manufacturing of subcultures. We are seeing new media companies begin to work towards t... See more

“Content is king” became a cliche because it was the hallmark of the media business. Without great content, not much else matters. But the platform and scale era scrambled that. Distribution became the gamechanger. Publications had BuzzFeed envy. By the same token, media’s indirect business models -- content in some publishing organizations can be ... See more