Why China’s Version of Email Marketing Is So Effective

One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an ef... See more

Brands’ original livestreams, as opposed to those created by influencers, have surged since 2019, as an increasing number of brands have mastered the popular medium to connect with Chinese consumers. Some companies have even invited celebrities or their CEOs and senior executives to appear on camera to answer viewers’ questions. Others, like Dior o... See more