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Why China’s Version of Email Marketing Is So Effective
Why some marketers are shifting their focus from inboxes to mailboxes
Marketing Brewmarketingbrew.com
Group-centric community marketing experiments were popularized in China in 2019. Around that time, China’s online population growth was hitting a natural ceiling with 1 billion people online, or about 70% of the country. Meanwhile, Tencent, Alibaba, and Baidu had each captured more than 90% of existing internet users. As room for user growth start ... See more
Private Traffic [July 5, 2022]
How China is embracing web3: marketing to gen Z on the Chinese metaverse
thedrum.com
