added by sari and · updated 10mo ago
Why China’s Version of Email Marketing Is So Effective
- Group-centric community marketing experiments were popularized in China in 2019. Around that time, China’s online population growth was hitting a natural ceiling with 1 billion people online, or about 70% of the country. Meanwhile, Tencent, Alibaba, and Baidu had each captured more than 90% of existing internet users. As room for user growth start ... See more
from Private Traffic [July 5, 2022]
Tom Bonin added
Tom Bonin added
- One through-line that cuts through all of the above is business model innovation. U.S. consumer internet has long been reliant on digital advertising. Partly because it matured on mobile—at a time when mobile advertising was less proven and mature—the Chinese consumer internet pioneered more creative and diversified revenue streams. Take Facebook a... See more
from 5 Lessons from China's Internet Companies by Rex Woodbury
sari added