Why Carnegie’s Rules Are Evergreen

If out of reading this book you get just one thing—an increased tendency to think always in terms of other people’s point of view, and see things from their angle—if you get that one thing out of this book, it may easily prove to be one of the building blocks of your career.

Here are three steps to being more influential: 1. Change the way you think about how people think. 2. Understand an important driver of influence: reciprocity. 3. Do a better job of listening, not a better job of making your case.

So the only way on earth to influence other people is to talk about what they want and show them how to get it.

So the only way on earth to influence other people is to talk about what they want and show them how to get it.

PRINCIPLE 1 Become genuinely interested in other people.

In a Nutshell: Six Ways to Make People Like You 1. Become genuinely interested in other people. 2. Smile. 3. Remember that a person’s name is to that person the sweetest and most important sound in any language. 4. Be a good listener. Encourage others to talk about themselves. 5. Talk in terms of the other person’s interests. 6. Make the other pers

In his classic book How to Win Friends and Influence People, Carnegie repeatedly urged readers to avoid direct confrontations. Instead he advised people to “begin in a friendly way,” to “smile,” to “be a good listener,” and to “never say ‘you’re wrong.’ ” The persuader’s goal should be to convey respect, warmth, and an openness to dialogue before s