In the end, my reckon so far is that since there’s no physical or logistical reasons to wrap things together, a bundle must make a lot of sense content, deal, and revenue wise. All other combinations either fail or represent the first steps in becoming a more common publication.

Wrap a few newsletters together under one price, where the price is higher than each would charge individually, while providing more. Five (or six, or…) for the price of four if you will. Each audience (hopefully) feeds into the other, both by making it more likely for each reader to buy the bundle than any unit, and the group as a whole bringing... See more

Perhaps I’m spending too much time thinking of my subscriber numbers (very likely) or perhaps I’m overthinking it (also likely) but one of the big hurdles to the bundle idea, in my view, is the size of audience for each title. For it to be a group price and to know how to split, you need to have either similar audiences sizes, a formula for how to... See more