#11 - Why "Bring Your Own Audience" (BYOA) will win

Main Takeaway :Platforms can grow by targeting creators (supply) with super fans (demand) and helping them earn more on platforms.  This will attract more creators  (supply) onto the platform. More creators = more fans using the platform.

Earning is way more powerful than getting likes. If those two elements can be interwoven into the fabric of a network, it will mean people can make money from their time in new ways. Today, the bluntest tool in social is where you build an audience and then try to sell to it. We are going to see so many new experiments around paying people for cont... See more

3. Creator-friendly business models: Offering more direct monetization models (where users pay creators) can encourage creators to align their content with what end users value, versus creating content that maximizes watch time or virality.