Why brands are turning to local leaders—not just social stars—to build trust and connection
adage.com
Why brands are turning to local leaders—not just social stars—to build trust and connection
I’m intrigued with the modern version of a country club. I think of concepts like Soho House or the Wing as “urban country clubs”. These membership businesses gather communities of like-minded people. They create repeat traffic and have demographic and psychographic desirability in their members. These communities are powerful because if they... See more
Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.
Why brands should think like place-makers - MediaCat
mediacatmagazine.co.uk
Nish wanted to find people who loved their own city (value) and who wanted to share what their area offers (purpose).