Why Aren’t FX Shows on FX? Basic Cable Is Dying, But Here’s a Fix for Its Branding Conundrum to Inject Some Personality in These Waning Days

The media’s status quo is accelerating towards disruption. We’re seeing the development of new media brands (micro-labels) on platforms and services, the prioritization of talent as a core business pillar by media companies and the shifting business models moving from content direct to creator direct.