Why Aren’t FX Shows on FX? Basic Cable Is Dying, But Here’s a Fix for Its Branding Conundrum to Inject Some Personality in These Waning Days

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more