“We’ve never had more freedom, more choices. But in reality, most people are subtly funneled into the same streams, the same pools of ‘socially approved’ culture, cuisine and ideas.... You might think you’re choosing, but you never really are. When your ideas, interests, and even daily meals are largely inspired by whatever was already approved,... See more

In The Paradox of Choice, the psychologist Barry Schwartz argues that infinite choice – whether of mutual funds, breakfast cereals or lovers – is exhausting to the human psyche and leads to greater dissatisfaction. When presented with too many choices, we are not only stunned, like a kid in the proverbial candy shop, but also less satisfied with

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They said choice would taste like freedom, but not that it’s an addictive sweetness. One that rots the stomach, until even our gut-instincts lose their sense of direction. We do not just suffer from an abundance of options, we suffer from a lack of commitment.