“We’ve never had more freedom, more choices. But in reality, most people are subtly funneled into the same streams, the same pools of ‘socially approved’ culture, cuisine and ideas.... You might think you’re choosing, but you never really are. When your ideas, interests, and even daily meals are largely inspired by whatever was already approved,... See more

The Choice Paradox

The more choices you have, the less happy you are with your final choice.

More choices create more opportunity costs and thoughts of, "I wonder if...?"

To overcome:

Remember that there are infinite ways to achieve a goal, embrace the one you've chosen.

But there’s a huge danger here. We are covetous creatures, and grasping at too many things leaves us feeling stressed and inadequate, and constantly wondering whether we’re on the best path. Psychologist Barry Schwartz tells us that a wealth of options has a way of making us less satisfied with our eventual choice. When there are fifty... See more

In The Paradox of Choice, the psychologist Barry Schwartz argues that infinite choice – whether of mutual funds, breakfast cereals or lovers – is exhausting to the human psyche and leads to greater dissatisfaction. When presented with too many choices, we are not only stunned, like a kid in the proverbial candy shop, but also less satisfied with

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