Who’s Afraid of Being Middlebrow?

When a YouTube commenter comes out of nowhere and absolutely nails it https://t.co/TvSpXXNYk6
Dwight Macdonald coined the term midcult, defining middle culture by its aspirations to universality. Midcult lay between avant-garde and schlock, broadly likable, smart enough to feel elevated, bland enough to not challenge your palate.